I turn learning into results, and people into their clearest, most capable selves.
CPTD®, Instructional Designer, and Integrative Coach. I build learning that actually changes what people do, and coach the humans inside the system too.
Designing and developing StackAdapt's leadership programs: Individual Contributor pathways, People Managers, VPs, and onboarding. Strengthening leadership capability across the organization.
Streamlined onboarding and enhanced program structure to improve how new hires integrate into Shopify's culture and workflows. Led the strategic redesign that cut ramp time and lifted performance.
Designed e-learning, built quality assurance training frameworks, and developed assessments that connected learning to on-the-job behaviour change.
Founder of Coaching, an integrative development coaching practice blending emotional intelligence, identity work, and behaviour change. EQ-i 2.0® certified. English and Portuguese.
Listen first. Design for real scenarios. Measure behaviour change, not clicks.
If learners are bored, nothing else matters. I design for engagement, relevance, and real application, because adults learn when it connects to their actual work.
Learning is an investment, and I treat it like one. Every program starts from a business goal and ends with evidence of impact, not just completion rates.
Evidence-based models keep my work rigorous. The ones I reach for, and why each earns its place.
The classic five-phase model (Analyze, Design, Develop, Implement, Evaluate) that gives every project a rigorous, end-to-end structure. My backbone for large-scale programs like onboarding redesigns.
The Successive Approximation Model replaces a linear waterfall with rapid cycles of prototyping, review, and iteration. My go-to in fast-moving environments where feedback early and often matters.
A hierarchy of cognitive skills, from remembering and understanding up through applying, analyzing, evaluating, and creating. It shapes how I write objectives and assessments.
Four levels of training evaluation: Reaction, Learning, Behavior, and Results. It connects what happens in the room to what changes on the job, at Levels 3 and 4.
Designing leadership pathways as full ecosystems: stretch assignments and peer coaching alongside formal sessions. Most growth happens on the job, and the design should reflect that.
A look at programs I've conceptualized, designed, and launched.
Redesigned onboarding for 500+ employees, cutting ramp time from 9 months to 4 and lifting performance by 20% through needs analysis, e-learning, and stakeholder alignment.
A cohort-based program bridging the IC-to-manager transition, built on identity shift, core people skills, and live application. Grounded in the 70-20-10 model with structured peer coaching.
Designing the architecture that serves every level of the organisation: IC pathways, People Manager programs, VP-level experiences, and leadership onboarding. Strategy, design, facilitation, and measurement in one role.
Built a QA training framework that standardized how support quality was taught and measured, connecting learning directly to service outcomes.
An interactive course built using the Successive Approximation Model's own iterative process. Branching scenarios, embedded knowledge checks, and a design that mirrors the methodology it teaches.
Explore interactive course →A 10-minute microlearning module designed with action mapping. Real workplace scenarios, visual differentiation, and a decision framework learners take away immediately.
Explore interactive module →Let's talk about what your team needs.
Some of my favourite instructional design and talent development books. The ones that shaped how I think, design, and lead.
Packed with tools and insight for those of us who stumbled into instructional design. Relatable, practical, and genuinely fun to read.
An essential tool for L&D professionals who want DEI principles to be more than a checkbox. This is how you build it into the curriculum itself.
Clear, evidence-based insights on memory, attention, and motivation. Changed the way I think about what "learning" actually means.
Action mapping keeps every project anchored to a real business goal and what people need to do, not just know. I return to this constantly.
The science of durable learning: retrieval practice, spacing, interleaving. It changed how I design every single course.
Courage, vulnerability, and trust reframed as leadership skills you can actually teach. A cornerstone of my leadership development programs.
Coaching with compassion over compliance. The research on what actually helps people change long-term changed how I approach every coaching conversation.
Seven questions that make you a better coach and a better leader. Short, practical, and immediately usable. I recommend it to every people manager I work with.
Integrative development coaching in English and Portuguese. EQ-i 2.0® certified. For people ready to stop performing a version of themselves and start leading from who they actually are.
Leadership programs, onboarding, and e-learning with measurable outcomes: 9→4 month ramp time, +20% learner performance.
My specialty: helping companies build individual contributor pathways so people can grow, lead, and advance without being forced into management.
Quiet the mental noise, build emotional intelligence, and lead yourself with intention. Coaching blends EQ work, identity work, and behaviour change into one grounded process.
Before anything changes, you have to see it clearly. We use reflective inquiry and EQ tools to surface the beliefs, patterns, and stories running the show, often just outside your awareness.
Identity work is the heart of this phase. We separate inherited patterns from your actual values and desires. Who were you told to be, and who do you actually want to be?
With clarity comes capacity. Building the grounded confidence and decision-making habits that let you move forward, not despite who you are, but fully because of it.
Start with a free discovery call. No pressure, just a conversation.
Book a discovery callInteractive self-reflection tools from Coaching. All free, no sign-up needed.
Explore the five composites of emotional intelligence and reflect on where you're strong and where there's room to grow.
Open tool →Rate 8 life areas on a scale of 1 to 10. See where you're in balance and where you're not.
Open tool →Sort 30 values into three buckets, then narrow to your true top 5.
Open tool →Discover which inner force is guiding you right now: The Witness, The Inner Guide, or The Explorer.
Open tool →Map what energizes and what drains you, so you can design more of your week around what works.
Open tool →Notice the voice of your inner critic, then practice reframing it into something more useful.
Open tool →Turn a fuzzy intention into a clear commitment, with your why, likely obstacles, and the first step.
Open tool →Work through a tough decision by weighing it against your values, not just the pros and cons.
Open tool →Whether you want to build a talent track or need 1:1 strategic coaching, I'd love to hear from you.